The National Science Foundation (NSF) reports about the significance of our research.

The massive amount of data streaming in from the research could also lead to fundamental insights about the brain specifically, how complex cognitive and neural systems operate in natural environments. The EEG data is from a diverse group of people with different ages, genders and occupations, so it can therefore show how neural activity varies across populations and even between individuals. Such knowledge can help researchers better tailor the burgeoning biomedical devices industry to meet individual needs.

Full article: http://www.nsf.gov/discoveries/disc_summ.jsp?cntn_id=136954